Mark Hughes Creates a Buzz

Our speaker for week 4 was Mark Hughes, author of BuzzMarketing. Mark is known to the group from his work with Half.com where he helped launch that company to a high level of success. Mark was an entertaining and vibrant speaker and did his best to squeeze a lot of material into a two hour session.

First, Mark spent some time sharing with us his success stories and how it translated into this methodology for creating buzz. He then spent some time talking about the Six Buttons of Buzz and how to use them to generate buzz. From there, Mark covered material on how to capture media and focused on the five themes that typically generate media coverage. Mark then moved onto talking about advertising and the best ways and uses of advertising. The evening ended with a story about climbing "Buzz Everest" and using creativity to stretch your marketing budget.

It was an incredibly fun evening and we thank Mark for taking so much time with us!