David Kosslyn, Ryan Schoen and Shankar Ramaswamy unveiled PhrazIt to positive reviews. “With so many detailed opinion pieces available, getting to the bottom line can be difficult,” according to Jason Kincaid of TechCrunch who broke the story.
PhrazIt is a revolutionary way to share condensed opinions on the web by creating a visual representation of consensus. “Reviews” are created by users by adding short phrases (30 characters or less) to topics, or clicking on existing opinions to agree. The more the crowd agrees, the larger the comment becomes. Additionally, users can track the opinions of others.
The story was quickly picked up by David Speers of Phillypreneurs and Digg. Killer Startups decreed that Phrazit might be a killer because “[The] reviews on the site are really short (that’s the idea) and amazingly concise. This makes the site a sort of Twitter for reviews, and everyone loves Twitter.” John DeCesaro of Ad Outsider, an experienced marketing professional who blogs on advertising, used PhrazIt as an example of the importance of the simplicity of ideas. “A big part of brand perception is out of the hands of the branders and in control of the market. “ As this transition occurs, tools like PhrazIt will become pivotal to assess market perception.
Congratulations, PhrazIt, on a successful launch.
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