Expanded Verticals for the Beanstockd Game

Sandra Ekong just posted an article describing expanded plans for the Beanstockd Game on PBS's MediaShift Idea Lab. She shares that conversations with fellow entrepreneurs and advisors led to the decision to expand their target demographic beyond university students (the original focus). "We're excited to test the Beanstockd game in these three very different verticals (universities, schools, and businesses)... We're interested to see how each population reacts to the game. Who will adopt the game most quickly? Who will stay engaged longest? Where will the most tangible change take place?"

We're excited, too, Sandra and Angela.